Better targeting of customers on digital channels like web, mobile based on customer behavior, demography, preferences, usage is a process that lends itself to continuous improvement. Digital marketers continue to explore more accurate digital advertising solutions. “Singolar” assimilates customer demography, Web browsing, mobile/ Wi-Fi usage, Location data to recommend options for “what” kind of advertising content to be served to “which” user at “what” time and on “what” channel.
“Singolar” learns continuously from data and as more data becomes available it is capable of self correction to enable higher click through rates without any manual interventions. The artificial intelligence technology in “Singolar” enables an autonomous behavior of the software in managing your digital advertising needs. Once the system is set up, it is on auto pilot.